Resources Library by ANA

Live without fear

The paper is a case study of the ABN-AMRO Freedom credit card, born of a journey of understanding the consumer using a multi-pronged and iterative process.The research exercise involved studying the cultural context of saving and finance;...

Catalogue: ESOMAR Conference on Financial Services 2005

Authors: Sangeeta Gupta, Vasantha Kumar, Madhumita Chakraborty

Company: Nielsen

February 1, 2005

The BBVA brand experience

This paper reviews the process through which BBVA developed and implemented its brand strategy, resulting in strategic positioning ('Brand Vision').Concerning implementation, steps were developed to define a brand personality and to develop the 'look...

Catalogue: ESOMAR Conference on Financial Services 2005

Authors: Angel Alloza, Fernando Prado

February 1, 2005

Co-branding opportunities

Until now insight development in the credit card business has meant using focus groups, and giving a lot of weight to interpretation, especially in light of the investment nature of the card offer.Unfortunately this method offers only directional...

Catalogue: ESOMAR Conference on Financial Services 2005

Author: Howard R. Moskowitz

Companies: MasterCard, Moskowitz Jacobs Inc.

February 1, 2005

Trading places

Using findings from a continuous survey amongst UK Internet bank customers and additional primary research conducted in December 2004, this paper aims to provide a unique insight into Internet banking in the United Kingdom.The paper reveals...

Catalogue: ESOMAR Conference on Financial Services 2005

Author: Quentin Ashby

February 1, 2005

Playing to the end game

Marketing in India, with its economic and social contrasts, is often likened to dealing with several markets at the same time. The population of more than one billion differs enormously with 15 different languages, social customs and live...

Catalogue: ESOMAR Conference on Financial Services 2005

Authors: Nayantara Chakravarthi, Vivek Bengani, Y.V.D.Y. Prasad

February 1, 2005

The changing role of the branch office in supporting brand image and customer loyalty

This paper discusses how the role of the branch office needs to be recast in order 1) to complement, not compete with, electronically delivered services; and 2) to better support the significant number of self-directed investors, including a growing...

Catalogue: ESOMAR Conference on Financial Services 2005

Author: Nino DeNicola

February 1, 2005

Integration of market research and database

This paper addresses the identification of business opportunities for the financial industry through integration of market research and databases.

Catalogue: ESOMAR Conference on Financial Services 2005

Author: Ignacio Macías

Company: GfK

February 1, 2005

Implementing the paradigm shift from satisfaction to loyalty

The focus of this paper is the design of a Voice of the Customer feedback program for the multinational bank, Standard Chartered Bank (SCB), thereby ushering in a major transformation from a sales-oriented culture to a customer-oriented culture.SCB,...

Catalogue: ESOMAR Conference on Financial Services 2005

Authors: Francis D'Souza, T. R. Rao

Company: Market Probe International Inc.

February 1, 2005

Developing winning strategies for consumers of all ages

This paper describes the work conducted by Brand Keys, Inc. and MGN Limited to develop an internationally validated tool that allows marketers to develop winning brand strategies based upon crafting strategies that are able to meet or exceed...

Catalogue: ESOMAR Conference On Age 2005

Authors: Robert Passikoff, Kerry O'Connor

Company: Brand Keys, Inc.

January 30, 2005